The Competitiveness In The Food Industry Marketing Essay

The Competitiveness In The Food Industry Marketing Essay Melville, N. et al. (2004) defined the value of information technology in the organizations as the organizational performance impacts of information technology at both the intermediate process level and the organization-wide level, and comprising both efficiency impacts and competitive impacts. The company performance by using it could affect positively with the customers and with the competitors both at the mid level process and the organisational level process. Adding value to the business comes in the form of cost reduction and by improving the quality of customer service. What is cost reduction and how it could be achieved? The total expenditure of company for the purpose of maintaining its inventory management effectively, staffs work schedules and their salary records and relations with the customers. We could drastically reduce this cost by using customised software. By using IT we could implement effective software for track down of the inventory, thus it saves huge money for spending on man power. And even in customer service we could easily reduce the cost by proving a global call centre rather than manpower at each site. What is information technology? According to Hitt, L. Ms (1999) research, the information technology has been defined: as computers as well as related digital communication technology, it has the broad power to reduce the costs and save time for information processing. Information technology could help company in many ways, such as: Data resource management: Data resource management is managerial activity. It is useful in managing data sources between the company and its stake holders. Inventory management: By using specific software for the tracking products available in our storage area we could plan what we need for the day or for the coming days, and we can plan and interact with our suppliers and order for the raw material as accordingly. Customer relationship management: Normally called with acronym CRM is huge success when it comes to the interactions with the clients and customers. The primary purpose of the CRM is to track down the buying behaviour of the customers like what they are buying, which product is bought down by which age group, what type of products are selling in that particular area etc, etc, thus we can plan our business needs effectively. How this IT could useful in our particular company and how can we get competitive advantage with this? Our company: History: Nandos  is a  casual dining restaurant   founded in 1987 by Robert Brozin and Fernando Duarte from  South Africa  with a  Portuguese/Mozambican  theme. Nandos was Chickenland  earlier and they renamed it to Nandos after Duarte. Nandos operates in 28 countries and on five continents.  It specializes in  chicken  dishes with either lemon and herb, medium, hot or extra hot  Peri-Peri  marinades (properly known as  Galinha à   Africana). In some countries, Nandos has other flavour options like mango and lime, lemon and herb, or Mediterranean. The restaurant incorporated influences from former Portuguese colonists from  Mozambique, many of whom had settled on the south-eastern side of Johannesburg, after their homelands independence in 1975. It has branches all over the world. Primarily focused on English speaking countries now it spreads all over the world where the people prefer spicy chicken. It is famous for its peri-peri chicken which is its own brand. It has 230 branches across UK and it has nearly 6600 employed in all these branches. It primarily focus on its culture. It was awarded no. 1 in food industry by Sunday times. And it has an investor award. Task1: Porters five force model: File:Porters five forces.PNG A graphical representation of Porters Five Forces Bargaining power of supplier: the majority of supply is from Faccenda and Freemans of Newent and small supply from Holland and Germany. Nandos has its own name in the industry although it does matter the raw materials. As long as the supplier is happy with the business there would be no problem, the suppliers are pretty famous in their respective fields as they have very much contracts in their hands. Although We can say the bargaining power of the suppliers is low. The Nandos requires huge volumes of raw materials when one supplier step down another one could take up. And there are many suppliers available it would be easy to us to go for another supplier but it is not easy to supplier to loose Nandos. It is win- win situations Threat of new entrants: There is lot market for the food industry and particularly for chicken food as it widely eaten there so much scope for new markets. Nandos has its own name and it has niche market there and there would be no affect if any new restaurant comes in. Nandos is more concentrated on its culture and being best than the bigger it is very difficult to new entrants to compete with the Nandos. So we can say the threat of new entrants is comparatively low. Threat of substitute products or services: Items like Portuguese vinaigrette and some cooking sauces, pasta sauces could not stand in the market because of some brand companies in the particular item field. Instead Nandos concentrated on some other items like marinades and peri-peri sauces where it has its own influence. The price factor is very important to not to lose the customer. The customer always looks for the cheap price for the same product. Considering the food products of Nandos, they are pretty famous for its taste rather than cost thus we can say the threat is low. Bargaining power of customers: The power of customer is defined by the volume of them and their information like their age, sex and location etc.etc. Nandos has niche market which caters for the lovers of spicy food. These customers are generally young and adult. Nandos has its brand that their chicken is best in their competitors so the customer will not want to go for other restaurant. And there are not substitutes available with this spicy range with other restaurants we can confidently say that our customers bargaining power is low. Existing rivalry: If want to talk about the particular branch which is Stratford, Nandos we are dealing the primary competitors are The Fox, the Indian gate, Pizzahut, Carrebian scene and the Mukhan. All of these restaurants are highly preferable and they have their best in the particular food. We can say like Pizzahut is famous for its pizza, the Indian gateway for its Indian food although they provide chicken items. None of them are comparable when it comes to the spicy chicken or peri-peri chicken. Nandos provides huge range variety of products than to other competitors. The price options are also very reasonable when compare to the international brand like Pizzahut or very local The Indain gateway. Therefore we can say the the existing rivalry is low. The intensity of rivalry for Nandos is influenced by No of restaurants: increases rivalry because more restaurants must compete for the same customers and resources. The rivalry intensifies if the firms have similar market share, leading to a struggle for market leadership. Task 2: Value chain model: http://enduragement.files.wordpress.com/2008/06/porter-value-chain.png The Value Chain framework of Michael Porter is a model that helps to analyze specific activities through which firms can create value and competitive advantage. The value chain helps an organization identify how it creates value for customers and locate where its sources of competitive advantage lie. Value chain models can be created in both qualitative and quantitative forms. Many organizations do not consciously make decisions to optimize the sources of advantage resident in their value chain and in so doing, risk losing competitive advantage. What is Value Chain Analysis? A value chain is a chain of value added activities; products pass through the activities in a chain, gaining value at each stage. Value chain allows alignment of processes with customers. This generates a quality advantage. Value chain focuses cost management efforts. It provides for efficient processes which improves the timeliness of operations. The steps in Vaule chain model are: Inbound logistics: Inbound logistics of Nandos deals with receiving goods, storing them . for this we use an dinventory control management system. It deals with everything related to goods and its transportation. This inbound is very important to maintain the warehouse products available effectively without interrupting the business to customers. Outbound logistics: inbound logistics deals with the good coming upto the warehouse where as the outbound logistics deals with the products reaching to customers. Nandos has the dedicated transportation service to delivery its products to reach its restaurants on time. It uses PDAs to track down its vehicles on road where they are at particular time so the restaurants and head office knows when they will reach the destination. This allows the restaurants to plan accordingly. Marketing and sales: To attract customers Nandos approaches in very innovative yet cost effective manner. It provides customers to win prizes when the make orders at restaurants. Some of its promotions include gift cards, Go PERi-lectric with a pair of tickets to Irelands Electric Picnic, Brighton Pride and Win a PERi-tastic prize Tickets to the LED festival, Win A Footie Chicken-Fest etc, etc. And Nandos spend considerable amount of money to promote irs restaurants aggressively through print media and electroninc media. In 2010, Advertising Age magazine named Nandos as one of the worlds top 30 hottest marketing brands. Service: The service mainly here defined as the interaction with customers and the service we provide to them. The better the service the better the chances to increase its brand value. Procurement: Procurement mainly deals with the requirement of raw materials, space to setup restaurants, kitchen machinery etc. Technology Development: The technology development is to support value chain activities such as design, strategies and tactics , research and development, processing etc. We discuss about this in next task. Human Resource Management Human resource management is primarily associated with staff recruiting, staff schedules and salary maintenance and maintaining compensation and benefits to its employees and staff. Firm Infrastructure The infrastructure associates with hierarchical process of the firm. It Includes management, planning, finance, legal issues, public relations, accounting and quality management, etc. Task 3: How IT can be used to develop business: I will use Value Chain analysis to explain how IT help Nandos add value to themselves and obtain competitive advantage in food industry. Value Chain analysis consist of primary activities and support activities, which are detailed from below: The IT can be used to increases the knowledge of profit zones where there is no profit, It increases the knowledge of forward and/or backward integration opportunities, identifies value process and Identifies win-win alliance opportunities As consultant for Nandos restaurant we need to advise them to use value chain models for implementing cost comparison between the companies to other competitors. What is Strategy? And How Does Porters Value Chain Model Fit With Strategy? Strategy is your business direction; and the how, why, what, who and when of following that direction. Most businesses analyze their own internal cost structures but most do not analyze their competitors structures. The five Ps of nandos to follow to get competitive advantage are: Plan: Portugese chiken all over the world Ploy: not to face competitors but to find a strong market i.e. customers Position: best rather than biggest Pattern: culture Perspective: wants to develop in countries where chiken, spicy and English speaking customers You only get an edge over rivals by having or doing something that they cant have or do. Computers have revolutionized the food and beverage industry as they have nearly every other industry. A key management concern of any food and beverage business is the profit margin. In this vital area of business, computers have also proven to be an indispensable tool. Computer systems help manage the entire food service process from ordering the ingredients needed to produce menu items, to forecasting the amount of items to prepare for each dining period based on historical patterns. This helps to reduce wasted food, which is very expensive and comes out of the businesses profit. It also helps in preparing menu items before hand, which reduces customer wait time The information system should mention the following steps: People Data Networks, Hardware, Software. It costs us to implement any new information technologies in our system. So we have to analyse what is our need and how it would affect the system and how it drive the sales. No better understanding of the system will lead very bad results thus company should go to losses. The technologies we advice to Nandos to implement: Online ordering system: since the Nandos is major food restaurant, it does not have any online ordering system or telephone order system for the customers to order when they are at work or at home. It is not possible to everyone to come to the restaurant to eat in or take way. Some are older some are busy or the restaurtant are really far from home etc. If we could develop a e-commerce website which allows customer to buy online and we could deliver it to them as soon as possible it would definitely drive our sales at very huge level. Our main competitors for this area Pizzahut have these both online and telephone order service. The people who like Nandos and cannot come to the restaurant will opt for the service like this provided by our competitors. The investment and maintenance for a e-commerce website for Nandos may not cost more and the return on investment(ROI) could be get back easily as the sales come from online orders are solely because of website. Presently we have website for Nandos which gives the information about the Nandos available restaurant and their menus with their physical address. We can develop a website the offers online orders and we can integrate this to the already available website. Mobile application: as the technology rigorously increasing on day to day manner, the people using high end mobile phones is always on the high. Phone manufactures like Nokia, iPhone and Samsung offers third party applications to the mobile customers. If we could develop mobile application thus it features all available information yet briefly it would hugely improve the sales. If we could features restaurant addresses and online order facility it will be useful because the phone is always handy wherever the customer so he could check it and go to the nearest restaurant to his location. Software program: we could develop software solely for the purpose to gather critical information which needed to choose a site where we want to setup any additional restaurants by verifying the demographics and the distance to other available restaurants and customers information particularly related to food business. The program analyse the area and provides the detailed scenario about how many people lives there and their age group and any eating habits particularly they have. So that we could make decision depending on the information available. For this application to work out very well we need to get census data from government or third party providers or we may take out a survey which cost us a bit which is one time investment. We can also use the data mining techniques depend on the available data thus any already existed restaurant may affect our business or not. Inventory control: Every day there are lots of raw material comes in lots of material goes out in warehouse. If we use a n inventory management application we could easily track down the data available. Therefore we find out what type of item we have stock and what not we have. It helps us to order new material effectively. Thus we could reduce the food wastage. In a long run it could save several thousand pounds to the company. Communication communication between the head office to restaurants through e-mails etc. Etc. CRM software is very useful for this service. HR job recruitment: information technology is very useful when it comes recruit,emt and human resource management. We could advertise online for the vacancies we have and can accept application made online. Thus it reduces paper publicity cost and paper cost for the applications. Custom software could take all the tasks related to hr. Loyalty cards: to drive sales very high we introduce loyalty cards which allow regular customers to get free bees. We could offer them discount prices or occasional offers to them. And by adding this loyalty cards to the technology we could get the customer details so that we could plan them accordingly what they bought, what their age group etc. Etc. And we could send them promotional offers or discount coupons if we have their personal address or e-mail id. Information technology make out of home dining a more enjoyable experience for the customer and a more profitable manageable experience for business managers and owners. With the aid of Information technology we are not only able to stream line our business processes but we are also able to get constant information in real time that is up to the minute and up to date. In todays business environment we could consider IT as part of the Organization.

How Cultural & Economic Factors Affect International Business

Assignment on communication in GrameenPhoneLTD. Assignment ON Communication in GrameenPhoneLTd. Prepared for: Ishtiaque Arif Assistant professor School of business Studies Southeast University Prepared by: Name Burhan Uddin Rabbani ID- 2011110001065 MBA(regular), Batch -28th Institution Name: Southeast University Submision Date: LETTER OF TRANSMITTAL July28, 2012 Ishtiaque Arif Assistant professor School of Business Southeast University. Subject: Submission of Assignment reportDear Sir, I would like to take this opportunity to thank you for the guidance and support you have provided me during the course of this report. Without your help, this report would have been impossible to complete. With deep gratitude, I also acknowledge the help provided by Mr. Shariful Huq, Customer Development Manager Grameen phone Ltd. To prepare the report I collected what I believe to be most relevant information to make my report as analytical and reliable as possible. I have concentrated my best effort to achieve the objectives of the report and hope that my endeavor will serve the purpose.The practical knowledge and experience gathered during report preparation will immeasurably help in my future professional life. I request you to excuse me for any mistake that may occur in the report despite of our best effort. I would really appreciate it you enlighten me with your thoughts and views regarding the report. Also, if you wish to enquire about an aspect of my report, I would gladly answer your queries. Thank you again for your support and patience. Yours Sincerely, Burhan uddin Rabbani Program: MBA (Regular) ID: 2011110001065, Batch: 28th (B) Southeast University AcknowledgementAll praise to Allah, the almighty, and the merciful. Without his blessing and endorsement this report would not have been accomplished. The successful completion of this report might never be possible in time without the help some person whose inspiration and suggestion made it happen. First of all I want to thank my honorable teacher Ishtiaque Arif for helping me completing my report on â€Å"Assessment of Communication† in the context of Grameen phone. I would also like to thank Mr. Shariful Huq, customer development manager at Grameen Phone, and my friend who helped me by providing informative instructions.Without them this project would have been very difficult. And finally I also express my sincere gratitude to all those who participated to prepare the report. They were busy employee of Grameen Phone. Executive Summary Grameen Phone is the number 1 mobile operator with 44% market share (September, 2010). Number of subscribers stands at 2865 mn (Sep'10). – For 2010 up to end 03, total revenues were SOT 55. 1 ho versus R0T48. 6 hr for same comparable period in 2009, whereas 525 for 2010 up to end 0. 3 was SOT 523 against BDT 537 for the same period in 2009. This project was designed to assess the Communication process in grameen Phone . t is generally recognized that , although Grameen phone is leading the market of mobile telecommunication industry, they have some communication error. Grameen Phone Communicate with the agents, dealers, employees in the following way: # Mobile Phone # Online # Face to face communication. Basically these are the communication process GP used in operate their organization. GrameenPhone divides its communication process into three sectors These are explained below: Communication with the customer Communication with the organization Communication with the dealers or agentsThe Communication process of Grameen Phone helps the organization to enlarge its business. So there is no doubt that â€Å"Business communication skill is important for a business to achieve its organizational goal†. Table of contents | Contents| Page no. | Chapter 1| Introduction| 1| 1. 2| Objectives of the study| 2| 1. 3| Methodology | 2| 1. 4| Significance of the study| 3| 1. 5| Limitation of the study| 3| Chapter 2| Findings and analysis | 3| 2. 1| Communication method with customer| 3-6| 2. 2| Communication methods in the organization| 7-8| 2. 3| Communication Flow in GP | 9| 2. 4| Communication system in GP| 10| 2. | Communication with the agents| 11| Chapter 3| Conclusion| 12| 3. 1| Reference| 12| 1. Introduction: Company profile Grameen Phone is the number 1 mobile operator with 44% market share (September, 2010). Number of subscribers stands at 2865 mn (Sep'10). – For 2010 up to end 03, total revenues were SOT 55. 1 ho versus R0T48. 6 hr for same comparable period in 2009, whereas 525 for 2010 up to end 0. 3 was SOT 523 against BDT 537 for the same period in 2009. – Initial capex cycle of geographical coverage build Out complete. – Subscriber churn levels at 1% per month in 2010; amongst the lowest in emerging Asian markets. One of the largest ISPs in Bangladesh with approximately 4. 5mn active subscribers. – Its network covers over 99. 14% of the population in all 64 districts of Ba ngladesh and 88. 84% of the total land area, and the network infrastructure included around 114,000 TRXs in more than 7,200 base stations. – Grameenphone operates on both OSM 900 & 1800 bands with a bandwidth of 22MHz. The recent allocation of 7,4M1-lz to OP in addition to the 14. 6MHz it already has will help to decrease the pressure on GPs network. OP has 11300 base stations in over 6500 locations across Bangladesh.Overview Grameen Phone (GP) started operations in 1997. In 2009, GP offered 69,439,400 ordinary shares at BDT 10 (US$. 014) each, in addition to a BDT 60 (US$ 0. 871 premium, totaling BDT 4. 86 bn (US$ 70. lSmn) & got Listed on OSE & CSE. – Quickly after its inception in 1997, GP established itself as the leading mobile operator in the country by providing superior coverage and better network quality perception than its competitors. – In the last 4 years, market dominance of GP has slowly eroded through intense competition, falling from 63% in 2005 to about 44% (September 2010). GP's AR? U has teen constantly declining, as mobile voice tariffs continue to fall and as greater numbers of subscribers come from lower income groups. From USD 5. 4 in Q1'07, the ARPU has come down to USD 3. 03 in 03'10 (02 2010 USD 3. 47). – GP was the first mobile operator to introduce prepaid mobile connections in Bangladesh in 1999. Apart from internet services through EDGE, Crameenphone is also the only medium through which Cell Bazaar operates a service where people can buy and sell products through a mobile.It also operates a telemedicine service called Health line, It provides a host of other VAS services including ringtones, welcome tunes, SMS-MMS, instant messaging, sports-news updates, stock market updates, electronic ticketing service etc. . However, to turn its business GrameenPhone divides its communication process into three sectors These are explained below: Communication with the customer Communication with the organization Com munication with the dealers or agents 1. 2 objectives of the study The primary purpose of the report is the fulfillment of the course requirement.The main objectives of the report are as follows: * To fulfill the partial requirement of the â€Å"Business Communication† course offered in MBA program. * To explore advantages provides by the skill of Business Communication and contribution to the profitably of the organizations as well as economy of Bangladesh. * It will also enable me to improve my skill on report writing. As corporate executive put great value on report writing as an important element in management success, this part of the course will repare me to face the future challenges of corporate world. * To analyze the benefit of applying the skill of communication in organizations. * To analyze how GP build up their Communication System. 1. 3 Methodology Source of data: I would like to make sure that I have all the necessary data required to come up with effective re sult. Therefore, I have combined both primary and secondary data collection method. All data related to this study is attached with the appendix. A. Primary source of data: * Interview of customer manager working at GP B. Secondary source of data: * Internet * Newspaper archive * Annual Report of GP 2010 . 4 significance of the study The reason behind choosing this topic, there are basically 3 reasons behind choosing this topic. 1. It is one of the most important matter for us how a large multinational Company operates their Communication process. 2. What is the main communication strength of maintaining large scale of customs? 3. How GP keep up Communication process? 1. 5 Limitation of the study In doing this study we have to face some limitations, those are Employers were not interested to talk. Employees reluctant to share internal matter.For understandability we had to use very simple statistical tools. We were not able to collect enough information from government research agen cy. 2. Findings and Analysis 2. 1 Communication method with customers: After fourteen years of operation, Grameen Phone has about 30 million subscribers as of may 2008. To retain the current subscriber and to increase the number of them, Grameen Phone has to communicate its customer continuously. As a result it comes to know about customers problems, expectations and demand from the company. To do so, Grameen Phone gets linked to its subscriber 24 hours throughout the year by providing information.Moreover, the company fascinates the customer by giving every type of facilities such as SIM replacement, change of address as so on in their customer care centre. To provide these services. The company communicates with its customers through direct or indirect method. These methods are described below. Products and service Direct Method Through this direct process, the effective communication of Grameen phone with its customer occurs in a two way, face to face situation where both verbal and non verbal symbols and languages are apparent to both parties, which can be called level 1 communication.Moreover the company deals with its subscribers by level 2 communication where a two ways, but now face verbal situation occurs. Both in these two types of communication, instant feedback are available. As a result, the company can gradually learn about what subscriber wants from the company and can fill its subscribers demands, expectations and solve problems as per as its ability. However, after learning about the expectation, demand and problem of subscriber, Grameen phone divide these things into three segments and these are Request # Complains # Queries After doing so, then Grameen phone inform their management by doing email in he internet. Actually, in the whole process of corresponding, Grameen phone prefers too email subscribers and management. There are some kinds of examples on direct method are shown below through which Grameen phone be connected with customers. $ *111*# all time get to any information $ 121 hot online service: $ Message service ; Email contacts $ Customer Management centre 121 HOTLINE SERVICE GrameenPhone Ltd. Launched â€Å"GP Service Month† from March 1 , to further improve the delivery of after-sales services Enjoy prioritized customer service by simply dialing121.Dedicated customers care managers are available round the clock, 24 hours A day and 7 days a week only to serve you better. Business Solutions postpaid subscriber can call 121 absolutely free of cost. Customer Management Center In an effort to provide after sales services closer to where the customers live, more than 8000 GP Service Desks have been opened around the country, located in all upazila in the 61 districts where the Grameen Phone network has coverage. These GP Service Desks are equipped to provide most of the after sales services and are open from 10am – 6pm on all weekdays.In addition, all the 600 GP customer Centers located in the div isional cities now remain open from 8am – 8pm everyday including all holidays. Email And Message Service On the other side, if any subscriber wants to inform about their problems, they can do it through email contact or message service also. As a result, they can be linked with GP very closely. Indirect Method On the other side, Grameen phone communicate with its subscribers through indirect method by level 3 communications where a two way, face verbal communication does not occur. Only written or printed documents or photo mages are circulated on bill board and advertisements are telecast on television and so on. As a result, instant feedback is not available in this process. Thus the company their facilities of SIM card to subscribers. Some kinds of indirect method are also given below: # Advertisement on television # Advertisement on bill board # Advertisement on newspaper. # Advertisement on internet. 2. 2 Communication Methods In The Organization: To achieve its operatin g goals, Grameen phone’s needs to direct and coordinate its interdependence of units and individuals toward a desired point.As a result, a formal organization structure results from efforts to achieve coordination. On the other side, coordination results from effective communication and well organized programs or systems. There is a formalized hierarchy of Grameen phone has been shown below. Here, organization chart defines the scope of the organization. The people generally occupy roles and perform functions in all those spaces in the organization chart, he pictured structure could seldom be considered a final answer. However, to conduct function, the officials of GP have o contact with each other.Generally, GP believes in informal communication when they usually talk to each other. But, to submit a proposal, report to their management, they prefer to email communication better. They do not submit these things by direct handing over. On the other side, their communication in mobile by colleague is free as they have their own company mobile SIM. 2. 3 Communication Flow In The GP The flows of communication within the organization may be upward, downward, or horizontally directed. Grameen Phone Limited has downward and upward communication flows which are following: Downward Communication:Downward Communication is that from superior to subscriber-from boss to employee, and from policy maker to operating personnel. Five elements of downward communication are following: Job instruction: Teaching new or current employees how to do a particular task. Rationale: The justification for the organization and its goals; how a particular function fits into the total organization. Information: Orientation to the company – its rules, practices, procedures, and history. Feedback about job performance: Supervisors evaluation or appraisal of employee performance.Ideology: The effort to convey to and install in employees a degree of enthusiasm, loyalty, or support for the organization. This flows, of course, related to the hierarchical structure of the organization. Upward communication: When management requests information from lower organizational levels, the resulting information becomes feedback to the request. This is called upward communication. This communication keeps management informed about the feelings of subordinates, helps management identity both difficult and potentially promotable employees, and paves the way for even more effective downward communication.Basically these two types of communication flow are used by the Grameen Phone. 2. 4 Communication System in GP Every organization has two types of communication system. Grameen Phone is not except from them. It has also two types of communication system which are following: External System: This system is typified by the formal organization chart. This system is used to control individual and group behavior and to achieve organizational goals. Some elements of external syste m are following: #Business letter #Report writing #Business proposal Memorandum report etc.Internal System: The internal system develops as people interact within the formal, external system and certain behavior patterns emerge, patterns which accommodate social and psychological needs. In internal system, both formal and informal elements of communication are used which are following: #Grapevine #Face to face communication #PABX #Mobile #Letter etc 2. 5 Communication With The Agents The products and services of Grameen Phone are sold through the following channels: Grameen Phone at present has 450 Point of sales all over Bangladesh in order to sell their mobile phones.These Point of Sales include # 11 Dealers and their franchises. # 78 Outlet Agents. # 52 Individual agents. Among the 11 Dealers, at present –Flora, Grameen Telecom, Brothers and Butterfly, are the leading ones, with the maximum number of franchises. Besides their products, Grameen Phone also sell service. Serv ices are sold through info Centers and Hotline. Info center provides spot solutions. Here subscribers can get subscription. Trained and friendly officers are serving at Info Center from 8am-6pm.There is also 01 Sales ;Logistics officer who is responsible for providing SIM(Subscribers Identification Module) cards and handsets to the subscribers and distribution of marketing items. At present there are 6 Info centers, two in Dhaka and rest four in the other four regional heads, namely, Chittagong, Rajshahi, Sylhet and Khulna. Not only has that Grameen Phone interacted with the agents in the following way: # Mobile Phone # Online # Face to face communication. Basically these are the communication process GP used in operate their organization. 3. Conclusion:By conducting survey I am able to reach this point that the communication skill of Grameen Phone is really overwhelming. Not only that its effectiveness in communication helps it in a large way to achieve its organizational goal. The Communication process of Grameen Phone helps the organization to enlarge its business. So there is no doubt that â€Å"Business communication skill is important for a business to achieve its organizational goal†. 3. 1 Reference #Grameen Phone Annual Report 2010 # Communication for Business by Shirley Taylor # â€Å"Business communication and English† by Lecica. http://www. grameenphone. com/

The Development Of Africa s Postcolonial Development

Main Body Africa is made up of 54 nations and is today the least developed region of the Third World, this despite its immense possessions of for example minerals and natural resources. The majority of Africans, particularly in the Sub-Saharan parts, lack the most basic needs and as a result falls to the bottom of list of growth income per capita (UNDP, 2007). The Sub-Saharan in addition inhabits 13 percent of the earth’s residents and in addition accounts for 25 percent of the malnourished group in the developing world (FAO, 2006). The data found on Africa’s postcolonial development is abysmal, not only has the developmental fruition been austere but it has drastically fallen behind other Third World countries. An illustration of this is revealed in 1997, when the GPD per capita for Africa was the trivial sum of $560, compared to $4,230 in Latin America. 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There are a few countries in the world that have been colonies at one point in their history and gone on to be developed nationsRead More The Lie of Imperialism Exposed in Literature Essay3048 Words   |  13 Pages If postcolonial literature is the â€Å"process of dialogue and necessary correction,† of misconceptions concerning colonialism, then a comparative study of colonial and postcolonial works is essential for attaining a full understanding of the far-reaching effects of European imperialism (Groden and Kreiswirth 582). Reading colonial literature in dialogue with postcolonial literature engenders a more complete interpretation of the effects of imperialism by creating a point of referenceRead MoreAnalysis Of Wangari Was A Kenyan Political Activist And Her Country s Assistant Minister Of Environment, Natural Resources And855 Words   |  4 Pagesand her country s assistant minister of environment, natural resources and wildlife. In 1971, Wangari Maathai became the first woman in either East or Central Africa to earn a doctorate. She later was elected to Kenya s National Assembly in the country’s first free election in 2002, and has written several books and sc holarly articles. She is a winner of the Nobel Peace Prize for her holistic approach to sustainable development that embraces democracy, human rights, and women s rights in particularRead More Outside the Teaching Machine by Gayatri Spivak2753 Words   |  11 Pagesknown as postcolonial studies. In the book, Said charts the Western world’s construction(s) of â€Å"an inferior East† by underscoring how the authorizing/ authoritative â€Å"Occident† continues to produce an objectified and negatively stereotyped â€Å"Orient;† Drawing on Foucault’s concept of â€Å"discourse† and Gramsci’s notion of â€Å"hegemony,† Said traces the evolution of European power/ knowledge paradigms and their Western epistemologies—which he collectively calls â€Å"Orientalism.† (cite) Postcolonial Studies drawsRead MoreAfric An Influential Countries Of The Modern World1594 Words   |  7 PagesAfrica has transitioned from being dis mantled, torn to pieces, and ruled by many european countries to now being its own and unique continent. The continent itself might not be thriving the way some would like it to, but it has made great strides since the colonial period for its independence. Due to the effort of its hard working people and its relentless determination to prosper, Africa has become one of the most influential countries of the modern world. Overcoming obstacles of slavery of itsRead MoreInequality Is The Inevitable Outcome Of Capitalism Essay970 Words   |  4 Pagesthe populations and saw them as â€Å"the others,† just commodities to be used and traded (Engerman and Sokoloff, 1997, pg. 39). The notion of providing social provisioning was not a prominent agenda. Engerman, S. L., Sokoloff, K. L. (2005). Colonialism, inequality, and long-run paths of development (No. w11057). National Bureau of Economic Research. Engerman and Sokoloff examine the legacy of colonialism in Latin America. They argue that experiences of colonialism in North America differ from that ofRead MoreYeelen Study Guide Essay example2356 Words   |  10 Pagessignificant difference/s between Out of Africa and Yeelen, especially in the cinematic representations of the Africa? (5 points) A major difference between both films is the cinematic representation of the African people. In Out of Africa, African people were represented in a way that they were lesser beings to the white people and solely existed in this film to serve the white people in the film. In a way, Africans in this movie were foreigners in their own homeland. Out of Africa did not represent